Brains@MOSI – the Museum of Science and Industry – Blogger event!

A few weeks ago I discovered that the Manchester Science Festival (MSF) was looking for bloggers. Having recently started this blog (after many years of ‘nearly’ starting one) I decided this would be a good opportunity ! After a hard day of thesis writing on Tuesday 24th September, myself and fellow sci-commer Jo Keogh put down our work and walked down to the Museum of Science and Industry (MOSI) in Manchester, UK.

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Upon arrival we were presented with a glass of (very nice) wine (never a bad way to begin). A couple of sips later, we got chatting to Marieke, the Science Festival director. Having had a look through the fantastic Science Festival line-up this year, I had a list of events I would be wanting to attend and blog about! Following this we were about to be presented with a very special and unique blogger event…

Brains at MOSI is a fascinating exhibition currently on display at the museum. The exhibition, part of the Wellcome Collection has been open since 26th July and will remain open to all (for free!) until the 4th January. As part of the blogging evening the MSF had put on for me and my fellow science and/or art bloggers, we were to get an extra special, after hours, personalised tour from the exhibition curator, Marius Kwint. The exhibition really is fascinating. It displays a range of specimens, art, photographs and various other pieces representing the brian.  The exhibition has relocated from London and developed a local spin, with many pieces sourced straight out of the University of Manchester, demonstrating Manchester’s history of neuroscience.

For me the event was not what I had expected, as a biologist I am used to thinking of the brain in a very particular, anatomical way. Seeing the specimens of brains knocking around took me back to my days in my American anatomy class, poking human brains trying very hard to remember all the nerves, however, with the help of Marius, I started to think about things a little differently. The exhibit really does make you think about the brain past the thing that makes us think. It covers not what our brains can do for us, but more what we can do to/with our brains.

Being toured with artists and non-academic scientists really helped me appreciate the exhibit past my blinkered sciencey view, opening my eyes and imagination, making me think about something in a new way that i’m used to seeing in a particular way. All in all the evening was very enjoyable, and I am now very much looking forward to feeding back my thoughts on events taking place over the week of 24th October to 3rd November. If you haven’t done already, be sure to check out the MSF line up, its as stong as ever, offering something for all.

Sense about Science workshop – Science meets the media

On the 14th June of this year (2013) I got up extra early and wandered on down to London for the day. I had received an email from the Society for Applied Microbiology (SfAM) a few weeks before, asking if any of their student members (of which I am proudly one) would like to attend the free Voice of Young Science –  Standing up for Science media workshop for event. Having looked into I decided it looked fun, and as I have a somewhat significant interest in how science is communicated to the public, I deemed it very relevant and applied to SfAM for a space.

For those of you who have never heard of the organisation Sense about Science, they aim to provide people with the tools to make better judgement on scientific fact and evidence, or maybe more importantly, what is portrayed as scientific fact or evidence.  Science, and my area of interest, microbiology, is no stranger to misinformation of scientific evidence causing issues with greater society. Examples are numerous and ever increasing in numbers, from the wrongly popular unproven link between MMR vaccination and Autism to the more extreme view held by some that HIV does not cause AIDS, to the disbelief of the widely accepted theory of evolution. In all of these cases, science has been misrepresented, either by the media (MMR), by people who apparently refuse to acknowledge hard scientific evidence (HIV) to people who don’t seem to understand what evidence is, and how it should be used (evolution). Regardless of what personal views people hold, it is well acknowledged that the media have a great power in supplying science to the people, after all, how many non-scientists will read through scientific literature instead of watching BBC Breakfast for their fill of science?

The day was held at the Society of Biology, in the aptly named Charles Darwin House (the home of a few biological learned societies). The morning sessions were focusing on scientists experience with the media. A panel of four scientists gave their stories/experiences of working with the media to share their scientific knowledge or expertise. There were some interesting stories, examples of good journalism, examples of bad journalism, and a mix of thrill and fear. What I took away from the morning session, following a few questions from the floor, was that scientists want to share their stories, but can be wary of the big bad evil media.

Following some coffee (which I managed to spill everywhere – standard) and lunch, we began to debate what was important in terms of scientists communicating with the media. In our group, one man made the argument that journalists didn’t seem to care about the science, and were only after a soundbite. In a newspaper report on his work, the journalist would only talk to him for 5 minutes, giving his story 200-300 words. He felt this was unjust as it would take at least 15 minutes of explanation for anyone to understand his work. His thoughts were generally disagreed with our discussion group, and I explained that if his story took a 15 minute explanation to understand then it wasn’t really suitable for the media, but he could not understand how this was true, as he felt his research to be highly important. This highlights an interesting point, scientists must take a step back from their work and evaluate what is really important to the public? This conversation alone is evidence that science communication to non-scientists, in terms of current scientific research, is far from being understood.

The afternoon session turned the tables on the scientists. It was time for the panel of journalists. Of course these were all good, upstanding journalists, representing the BBC, Nature and a freelance health writer. They gave accounts of the pressures they are under from editors, and the requirements of scientists to be available when they  are needed. Suddenly the floor of scientists were quite on the ‘evil journalist’ front, as I believe they started to understand journalists were not out to destroy their scientific career, but instead wanted to tell the stories scientists had to offer, but themselves have a difficult job in being able to achieve this.

Overall the workshop was fascinating. It was quite an eye-opener into how science and the media work together. But the take home messages where simple, if you want your scientific research/story to make the press:

  • Make it as short and sweet as possible, include a hook
  • Be available to the media to answer questions
  • Don’t be afraid of silence as an answer, don’t let yourself be liable for anything potentially untrue
  • Be helpful, and ask for a copy to review before the piece goes to print

I would certainly recommend this workshop to anyone with an interest in talking about their research to the media, and in particular would like to draw attention to the other things Sense about Science does, including the ask for evidence campaign, which I hope to write about soon.

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The Good, the Bad and the Algae: a public engagement event

This week I was fortunate enough to be awarded the Outreach Prize from the Society for General Microbiology. The prize, sponsored by Yakult, is awarded “to a microbiologist who has engaged in high-quality outreach activities during the last 2-5 years”. The award has been presented annually since 2009, and I am the first guy to ever win it, which is interesting in itself!

I was invited to give a prize talk at the SGM Autumn conference in Sussex, and unusually, the award was presented jointly, sharing with me is Helen Brown (Institute of Food Research, UK), who has done some great work in promoting microbiology to the masses. Our work has taken somewhat different routes, but with very similar outcomes.

Over the years of my PhD I have been involved with a lot of public engagement events, focusing on many different aspects of microbiology (including hand hygiene, oral microbiology and viruses) to a range of different audiences (school students, the public, families and educators), but I chose to discuss one particular activity, which has ‘grown’ over the years, and has developed its own story and (hopefully) legacy.

Here is a very brief overview of what I did. ‘The Good, the Bad and the Algae’ was first conceived for the National Science and Engineering Week in 2011. We sent out the word, and very quickly our three 1 hour sessions were fully booked. Over the space of a day, we immersed 60 people into the world of algae. Many people disregard algae as a microorganism, and given their importance in the world around us (for example oxygen production and their involvement in many common products we use), we decided they needed someone to fight their corner. The sessions began with a small introduction, after which, using an ID key developed for the activity, people where left to identify 9 ‘unknown’ species of algae. Additionally, we provided modelling clay for people to make models of their favourite algae to take home (in case they got bored in the hour long session!). However, nobody got bored, and with a friendly and productive atmosphere, most people went through all nine species, marvelling at the shape, colour and movement of the various samples provided.

Algal clay models

The event was a great success, we were very happy with it, and asked the SGM if they would like us to write it up for their magazine Microbiology Today (Redfern, 2011). After discussion with the then outreach officer at SGM, we decided to take the event to the national Big Bang Science fair in 2012, which was being held in Birmingham.

This provided many issues and made us rethink how we approached the event. We would no longer have a calm 20 participant lab with new microscopes. Instead, we would have a few tables, and potentially thousands of children turning up in any order or number. So we rethought a few things. We got hold of some very nice microscopes with LCD monitors built in, which allowed us to show the species of algae to a group of students, instead of individually. We also reduced the number of algal species to make things a little more manageable. Also we added some 3D images of algae (to draw attention) and a new activity on the scale and size of microalgae, using 2cm Plastacine models (made by the students) and a perspex box, we were able to show just how many algae could fit inside half a drop of water.

Me looking a little stupid with some 3D glasses testing our 3D algal images

Me looking a little stupid with some 3D glasses testing our 3D algal images

Over the three days of the event we engaged with over 2,200 people, with over 800 making an algal model for our water drop. Additionally, students were asked (via post it notes) what piece of information they had learned from the event, with over 50% of those responding suggesting they took something scientific from our activity. Since this, we have published the story as a case study in the Journal of Biological Education (Redfern, Burdass, & Verran, 2013).

Just like Helen, I have gained a lot from my work with public engagement, not only does it provide the usual ‘transferable skills’ etc., but it builds confidence, and more importantly, communication skills, something which is becoming more and more important in the world of science.

I am very grateful to the SGM for awarding me this prize, a very nice end to my PhD, and of course this story could never have happened without a large amount of input from many other people, notably Prof Jo Verran (MMU) and Dariel Burdass (SGM) and attendees of the British Phycological Society winter meeting in 2012 for their ideas and input.

References

Redfern, J. (2011). The Good, the Bad and the Algae. Microbiology Today, 38, 189.

Redfern, J., Burdass, D., & Verran, J. (2013). Transforming a school learning exercise into a public engagement event: “The Good, the Bad and The Algae”. Journal of Biological Education, 1-7. doi: 10.1080/00219266.2013.801872